Every year, many entrepreneurs venture into the clothing sales industry. Whether it's women's, men's, children's, or unisex fashion, entering the sector requires compliance with certain requirements. Among these, labeling is a crucial criterion. Not only is it mandatory, but it also contributes to the brand's image. Moreover, manufacturers now offer various types of labels to better meet the needs of businesses.
The Role of Labels: Understanding Their Purpose
New clothing brands are emerging every day, and despite a slight decrease in sales, the fashion industry in France is still thriving amid the crisis. This has attracted many entrepreneurs to venture into this field. However, before embarking on this path, every designer or investor must comply with certain regulations, particularly those regarding labeling.
When creating a ready-to-wear clothing line, it is crucial to label each garment. Not only does this reflect the professionalism of the brand, but it is also a legal requirement. The label serves to communicate the composition of the product, indicating the percentage of textile fibers used. This is done to minimize the risk of allergies and ensure transparency for consumers. These simple details help customers better assess the durability of a garment.
Furthermore, labels provide other practical information such as size, "made in" followed by the country of production, and care instructions. These details are particularly useful, as improper care can cause a garment to shrink or change color. This not only disappoints customers but also tarnishes the brand's image. Therefore, labels are highly recommended to avoid professional liability in case of incidents. Lastly, labels serve as the identification card of a garment, allowing customers to recognize the brand and its activities through its logo or name.
Labels play multiple roles in displaying fabric composition, care instructions, brand, and country of production. There are various types of labels available, and the choice depends on individual preferences. Heat-transfer labels, for example, are popular in the fashion industry. They are aesthetically pleasing and practical, making them widely used for baby clothing as well as women's and men's apparel. Their main advantages lie in their easy application and durability.
Similarly, cotton labels, woven or printed labels that need to be sewn, are common. They are particularly soft to the touch and suitable for both high-end and fast fashion industries. Lastly, one of the most well-known types is the hang tag. This is a cardboard support used by professionals in the textile and ready-to-wear industry. It can be easily attached with a special clip, an opening, or a small string. Hang tags are perfect for brand communication.
Manufacturers now offer a wide variety of choices, including leather and plastic variants. The designs are also diverse. Therefore, to stand out from the competition, it is important to consult the producers' catalogs and choose the most suitable labels for your brand.